Korea is known for its cutting-edge beauty industry and has become a hot spot for skincare and makeup enthusiasts around the world. With its innovative products, high-quality ingredients, and unique beauty rituals, Korean beauty has become a global phenomenon. In this article, we will guide you through the best Korean beauty products and brands that you should check out on your next trip to Korea or online shopping spree.
Affordable all-around brands
Etude House
Etude House is a fun and playful beauty brand that is popular among young women in Korea. Their products range from skincare to makeup, and their cute and colorful packaging makes them a must-try for those who are looking for a fun beauty experience. Their best-selling products include the Fixing Tint, which is a lip tint that provides long-lasting color, and the Moistful Collagen Intense eye Cream, which gives intensive hydrating care to the skin around your eyes.
![]() |
© Etude House |
Innisfree
Innisfree is a natural beauty brand that is inspired by the beauty of Jeju Island in Korea. Their products are made with natural ingredients and are free from harmful chemicals, making them a great choice for those with sensitive skin. Their best-selling products include the Green Tea Seed Serum, which is a hydrating and nourishing serum that helps to improve skin texture, and the Volcanic Clay Mask, which is a purifying and exfoliating mask that helps to remove impurities from the skin.
© Innisfree |
Skin Food
Skin Food is a popular South Korean cosmetic brand that offers a wide range of skincare and beauty products made from natural ingredients. Skin Food is known for its commitment to using high-quality ingredients such as fruits, vegetables, and grains to create products that nourish and improve the skin. Some of the brand's best-selling products include its nourishing black sugar mask, its hydrating egg white pore foam, and its rich and nourishing royal honey line.
![]() |
© Skin Food |
Nature Republic
Nature Republic is known for its high-quality, natural, and eco-friendly products, and its focus on providing customers with an affordable luxury experience. The brand's products are made with natural ingredients such as green tea, aloe vera, and ginseng, and are free of harmful chemicals like parabens and mineral oil. Nature Republic offers a wide range of skincare and makeup products, including cleansers, toners, moisturizers, masks, and BB creams. The brand's commitment to sustainability and eco-friendliness has made it a popular choice among Korean and international customers who are looking for high-quality, natural beauty products.
© Nature Republic |
Best brands to buy skincare products from
Laneige
Laneige is a skincare brand that is known for its high-quality products and innovative ingredients. Their best-selling products include the Water Sleeping Mask, which is an overnight mask that helps to hydrate and brighten skin, and the Lip Sleeping Mask, which is a lip treatment that helps to soothe and hydrate dry lips.
![]() |
© Laneige |
COSRX
COSRX is a brand that focuses on delivering simple and effective skincare solutions for all skin types. Their products are free from harmful ingredients, and their focus on minimalism has made them a popular choice among Korean beauty enthusiasts. Their best-selling products include the Acne Pimple Master Patch, which is a hydrocolloid patch that helps to reduce the appearance of acne, and the Snail Mucin Essence, which is a hydrating and nourishing essence that helps to improve skin texture.
![]() |
© COSRX |
Round lab
Round Lab focuses on natural and eco-friendly skincare products. Their product line includes a range of face and body products, including cleansers, toners, creams, and more. Round Lab prides itself on using only the highest quality ingredients, and all of their products are free from harmful chemicals and artificial fragrances. They are committed to making products that are gentle on the skin and promote a healthy, radiant complexion. Additionally, Round Lab is well known for their innovative packaging, which is both practical and visually appealing.
![]() |
© Round Lab |
Dr. Jart+
Dr. Jart offers a wide range of skincare products that cater to different skin concerns such as acne, aging, and hydration. The brand is known for its innovative and high-quality products that are developed with the help of dermatologists. Some of its popular products include the Ceramidin line for dry skin, the Vital Hydra line for dehydrated skin, and the Premium Beauty Balm for all skin types. With its commitment to science-based skincare, Dr. Jart has become a trusted brand among Korean beauty enthusiasts and has expanded globally.
![]() |
© Dr. Jart+ |
Illyoon
Illyoon is known for its focus on using natural and organic ingredients in its products. They offer a range of skincare products, including cleansers, toners, and moisturizers. The brand prides itself on its commitment to using high-quality, safe, and environmentally friendly ingredients and packaging, making it a popular choice among Korean consumers who are looking for natural and healthy beauty products.
![]() |
© Illyoon |
Luxury brands
AmorePacific
AmorePacific is a luxury beauty brand that is known for its high-quality products and innovative ingredients. Their products are made with rare and precious ingredients that are sourced from nature, and their focus on science and technology has made them a popular choice among Korean beauty enthusiasts. Their best-selling products include the Time Response Eye Reserve Creme, which is an eye cream that helps to reduce the appearance of fine lines and wrinkles, and the Treatment Enzyme Peel, which is a gentle exfoliating treatment that helps to remove dead skin cells and improve skin texture.
Sulwhasoo
Sulwhasoo is a luxury beauty brand that is inspired by traditional Korean herbal medicine. Their products are made with high-quality ingredients and are formulated to help improve skin health and appearance. Their best-selling products include the First Care Activating Serum, which is a hydrating and nourishing serum that helps to improve skin texture, and the Concentrated Ginseng Renewing Cream, which is a nourishing and hydrating cream that helps to improve skin elasticity.
© Sulwhasoo |
Best brands to buy makeup products from
3CE
3CE is a popular beauty brand that offers a wide range of beauty products, including makeup, skincare, and nail care. The brand's name, which stands for "3 Concept Eyes", reflects its focus on creating high-quality products that enhance the beauty of the eyes. 3CE's products are known for their trendy and stylish designs, as well as their innovative formulas and high-quality ingredients. The brand's products are popular among young women in Korea and around the world and have earned a reputation for delivering effective results and a fun, stylish beauty experience.
![]() |
© 3CE |
Romand
Romand is a beauty brand that is focused on creating high-quality, innovative makeup products. They offer a wide range of products including foundation, concealer, eyeshadows, blushers, lipsticks, and more. The brand's products are known for their smooth and long-lasting formula, as well as their unique and trendy packaging. Additionally, Romand is also committed to using natural and organic ingredients in their products, making them a popular choice for customers who prioritize natural and eco-friendly beauty.
![]() |
© Romand |
Peripera
Peripera is a beauty brand that specializes in makeup products, specifically lip products. They are known for their cute packaging, high-quality ingredients, and affordable prices. Their products range from lip tints and lipsticks to lip glosses and lip balms. Peripera has gained a large following, especially among young women, for their fun and playful approach to beauty. They have a wide variety of shades and finishes to choose from, making it easy to find the perfect product for any look. In addition, their products are cruelty-free and safe for all skin types, making them a popular choice for those looking for natural and ethical beauty options.
![]() |
© Peripera |
Wakemake
Wakemake is a popular beauty brand known for its high-quality and innovative makeup products. The brand's focus is on creating products that help enhance natural beauty, using a combination of natural ingredients and cutting-edge technology. With a wide range of products, including foundation, blush, eyeliner, and lip color, Wakemake is a go-to brand for those looking to elevate their everyday look. The brand is known for its bold and playful packaging, making it a standout on store shelves. Wakemake's products are cruelty-free and made with safe, gentle ingredients, making them suitable for even the most sensitive skin. Whether you're looking for a pop of color or a natural, fresh-faced look, Wakemake has something to offer for every beauty lover.
© Wakemake |
Espoir
Espoir focuses on offering high-quality makeup products with a focus on enhancing natural beauty. The brand's product line includes a range of cosmetics, including foundation, eyeshadow, lip color, and nail polish, all of which are made with premium ingredients and formulated to help users achieve a flawless complexion. Espoir is known for its stylish packaging, innovative formulas, and affordable prices, making it a popular choice for young women and makeup enthusiasts. The brand is widely available in South Korea and is rapidly growing in popularity internationally.
![]() |
© Espoir |
Clio
Clio is a Korean beauty brand that was established in 1997 and is now widely known for its high-quality makeup products. They offer a range of products including foundation, lipsticks, eyeliner, eyeshadow, and more. The brand is known for its bold and playful packaging and the use of innovative formulas that provide long-lasting coverage and intense pigments. Their products are also cruelty-free, making them a popular choice for those who are conscious of ethical beauty practices. With a focus on delivering products that are both trendy and effective, Clio has become a staple in the Korean beauty industry and continues to be a popular choice among beauty lovers around the world.
![]() |
© Clio |